The Parramatta Night Time Economy
An integral part of Parramatta economically, socially and culturally
The Parramatta CBD and Sydney Olympic Park are well-established as vibrant and diverse night time entertainment hubs.
The Parramatta CBD is a centre for late night retail shopping, dining out or enjoying a drink at a licensed venue. Sydney Olympic Park is a place to catch a concert or other major event at its world-class venue.
While the Parramatta CBD and Sydney Olympic Park have a thriving night time economy (NTE), the City would like to see each suburb growing its NTE.
Following the City’s Night Time Economy Discussion Paper in 2017 that brought together research, experiences and ideas from the City’s community and stakeholders, the City has been working to develop a strategic framework that will help shape the future of Parramatta’s night time economy.
Plans For Creating A Vibrant Night Time Economy
A strategic framework will guide the evolution of Parramatta's Night City
This strategic direction will holistically develop and diversify the City’s night time economy, support businesses to diversify and develop, evolve night-city experiences in the CBD and local centres, and be responsive to challenges and change that come from unparalleled growth.
The strategic framework focuses on creating the supporting night time infrastructure necessary to deliver these goals. This includes delivering initiatives that range from creative lighting and increased passive surveillance to night markets and policy reforms.
Key outcomes the Night City strategic framework is targeting include:
- Improving the sense of safety
- Streamlining application processes to encourage more diverse business uses
Benefits Of The NTE
Patronage skyrocketing in Parramatta
There are many benefits that flow from a thriving night time economy. Businesses and investors, especially those with a unique offer, are seeing the benefits of opening in Parramatta as brand engagement and patronage at their businesses skyrockets.
Driving growth in Parramatta’s night time economy is the rapidly expanding number of workers, residents, students and visitors in the City, providing an attractive market for new businesses and investors to capture. The outlook for this growth is set to continue growing at some of the fastest rates in NSW.
But beyond the economic benefit, the NTE also brings social and cultural benefits to the community. Diverse services and experiences in the City add to the vibrancy and amenity of Parramatta as a thriving night time destination.
An Extension Of Parramatta's Identity
A strengthening sense of place
When workers, residents and tourists spend time in the City at night, they create that cultural and social connection to Parramatta as a place to live, work and most importantly play and socialise in.
A thriving and diverse NTE offers the community many benefits. These include:
- Long trading hours, making services more accessible to more people
- More things to do, especially in the suburbs and local centres at night
- Workers having things to do after work
- Residents staying out later in their suburb
- Visitors having distinctly different night time activities from the Sydney CBD
- Celebrating diversity in the City by unlocking creative and cultural expressions
Contact the City Of Parramatta's Night Time Economy project team by completing the form below.